The Doctor

So you?ve got a website setup but you?ve got no one visiting it; that?s the dilemma and reality of many people who come online and think ?hey I can setup and website and make loads of money online?.

The thing is this scenario is far from a reality for most people who embark on online ventures.
You need to treat you online business like any other business, you need to do research on your market, set targets, goals and form a strategic plan to follow to guide you on your way and to keep you on track. Once you?ve got this in place your life will be much easier.
There are many different ways to get more traffic to your website; here are some simple strategies and proven online techniques which I use to drive traffic to my website:
- Article writing and distribution
- Link exchanges
- Submit your site to online directories.
- Posting in targeted forums and discussion boards
- Joint ventures
- Recruiting affiliates
- PPC search engines such as Google Adwords
- Basic search engine optimisation
- Writing and submitting press releases
- Write great content that people want
- Using feeder site such as a blogs or a Squidoo
There are also other techniques such as using traffic exchanges, posting on classified ad sites and using safe lists, however the one I?ve listed above are the ones I primarily use.
I?ll briefly discuss each one and how you can use it to get the best results for you online business.
Article writing and distribution ? This article itself is and an example of this; I write the article and distribute to thousands of websites across the internet and at the bottom of each article I have a resource box with a link back to my site in it. Now if I?ve done my job, the resource box at the end of this article should grab your attention or induce your curiosity so that you click the link and check out the great free ebook I?m promoting. Article distribution is also a great way to get more links back to your site which should help your search engine ranking.
Link exchanges ? Find websites that are related to your own and contact them to do a simple link swap. The key here is to find good quality sites that are directly related to your site but not competing, this way your products or services will complement each other, not compete.
Submitting your website to online directories is a great way to get back links and generate traffic to your website. Just do a search on google and you?ll find thousands of sites to which you can submit your website.
Posting in targeted forums is a great method to raise your profile and credibility within a niche and in turn attract people back to your website. Use the search engines to find forums related in your niche, answer questions, help people and give good solid information. Don?t spam the forum by posting ads you?ll kill your credibility and reputation.
Joint ventures - Contact other website owners in your niche and set up some simple joint ventures to cross promote each others products or services. Or offer them a good percentage commission on clients they refer. There are many ways to set up joint ventures so I suggest you do your research before trying to set one up.
Recruiting affiliates is a great way to rapidly and dramatically increase your business, I used this to double my sales on one of my products. Offer them high commissions and provide loads of promotional tools to. I created an affiliate ?mini-site? for one of my products and gave it away with great success. The more you help them and the more incentives you give them the greater the results you?ll experience. Another strategy you can use is to encourage your customers to become affiliates, as they?ll have intimate knowledge of your product or service and should be more than happy to recommend it.
Basic search engine optimisation ? When you build your webpages incorporate the keywords and phrases you uncovered in you market research into your pages. Try to put your primary keyword into at least your title and header tags within the page. But remember you?re creating the site for people not search engines.
PPC or pay per click is search engines such as Google Adwords or Yahoo search marketing are good way to get traffic to your site, but you have to pay for it. As the name suggests you pay per click. With Google Adwords you can set up a campaign and be receiving traffic inside of 10 minutes. Write compelling ads; I also find that if I use the keyword I?m targeting within the ad I get best results. Also if you only want really targeted visitors disable your ads from being shown on the content network as they will not nearly be as targeted.
Writing and submitting press releases is a great strategy and is one which I use very often. If you haven?t used this strategy before I suggest you go to PRweb.com and read their tips on writing press releases. I submit my press releases through PRweb.com and PRleap.com but there are a lot of other sites out there though so make the most of them.
Write great unique content that people want. The key here is to give people what they want, if they have a problem give them solutions. There is an expression which you?ve probably heard before, ?content is king?, and it?s as true today as it ever was. Give your visitors great content, let them interact, share their views and give them a reason to come back and tell their friends about your site.
The last method we?re going to look at in this article is using blogs or a Squidoo as feeder sites for your main sites. You can set up free blogs at Blogger.com or use Wordpress; you can then use these blogs to link back to your other sites and generate you more traffic. Search engines love blogs at the moment as they are usually updated regularly with fresh content You can use a technique called blog and ping to get your blog picked up and found quickly, it?s really easy, every time you make a post go to pingomatic.com or pingoat.com, send out a ping and your done I?ve found this strategy works very well.
You could also setup a Squidoo and become a lensmaster to raise your credibility within your niche and send more people back to your main websites. In fact if you pick up a copy of the free ebook in my resource box I show you how I got my Squidoo lens ranked #14 in Google in just a few short weeks.
There are a few strategies to dig your teeth into, try and incorporate as many strategies and techniques into your marketing plan as you can, there are many more out there other than the ones discussed, but these should get you started down the right path.

When advertising, you need to promote your U.S.P (Unique Selling Point), your products, and yourself. What sets you and your product apart from everyone else?
Maybe you generate a newsletter with individual content where there is a expressed desire from a specific group of people, or you recommend your own special product that no one has seen yet.

That?s a huge benefit! That?s what you have to sell in your ad campaign, and those are the things you need to do in order to become successful.
The public looking at your ads and reading your follow up letters are going to judge you and your whole business not only by what the materials have to say, but also by their features.
Be sure to send a compelling, forceful and persuasive message.
Invest some time and money on your marketing materials, the results will be well worth it.
Look at other adverts on the Internet, See what attracts you, this will most likely attract others too.
Do you see what I mean? Your advertising campaign will be the propultion to your business success.
By now you will be thinking “How do I create one of those ads?” After all, it?s the words that will sell your product.
Write a good advert and your campaign will take off.
Let your friends and family take a look at it and get them to tell you what they think.
Don’t place your advert in a car publication if you are selling Golfing equipment.
you won’t get the response that you are looking for.
But placed in the right publication it should be very successfull.
It?s very important that you know from the onset exactly where to place your ad. If you spend hours on an advertisement and then you put it in the wrong publication and get no response at all, that?s a complete waste of time, effort and most importantly money.
My best advise is that you always work on your ads.
Write them down, leave them for a while, go back to look at them again, let others look at them and after a while you will get a feel for your ad and you will see if it works or not, if not then you have to start from the conception and write a new one and follow the same procedure again.
The Internet is full of ads, start surfing around and read other adverts, this is the best way to learn what is working and what is not. You will probably be able to tell in no time at all what is a good advert and what is not.

Setting-up and optimizing your website doesn?t mean that traffic will start pouring in from Google the next day. It is important for all website owners to understand what the Google Sandbox is, and what to do to make the best of their time within it.

What is the Google Sandbox?
The ?ageing delay? commonly known as the Google Sandbox was designed to stop people setting-up multiple websites and pointing them to each other in a way to inflate link popularity. The Sandbox effects new website domain names by holding them in a sort of ?online purgatory? state where any site hoping to rank well for any competitive keyword phrases will not appear in the search engine results for a period varying between 6 ? 12 months. Nobody knows for sure how long it takes to get out of the Sandbox but it is vitally important to know it exists.
The Sandbox can have some very detrimental effects for small businesses that don?t have the big marketing budget to get the word out there any other way. However, it does provide the company owner with the incentive to use the time within the Sandbox to carefully optimize their site so once it gets out it can jump straight into the top 10 ? 30 results.
The Google Sandbox shouldn?t be a reason for too much woe. New sites aren?t affected in the same way when it comes to getting listed in Yahoo and MSN, so website owners can benefit from traffic from these other websites whilst they continue to optimize for the big day when they are let out of the website into the Google search results.
How do I get out of it?
To put it very simply? you can?t. Getting in to it is the first thing you should be doing. If you don?t have a few links pointing from other websites to your site Google will never know it exists in the first place.
So what can you do?
Create valuable inbound links so that the googlebot spider can find your website in the first place and put it into the Sandbox.
List your site within directories that can provide you with a steady stream of visitors.
Conduct a Pay-Per-Click (PPC) campaign such as Google Adwords or Yahoo Overture to drive visitors to your site.
Think creatively and conduct any off-line marketing campaigns that will send visitors to your site.
Most importantly?
Take the time to develop your website and business in such a way so that when a large amount of visitors start to arrive from the Google search results you?ll be ready and able to deal with this increase in traffic.
Analyze your website statistics so you can see where people come from and where they go to. Once a person visits your website they will be very quick to judge what they do and don?t like.
If you can understand at the early stages of your online presence what your visitors don?t like and where and why they leave before buying, inquiring, or whatever it is you want them to do on your site it will help you streamline your website in such a way that when you are released from the Sandbox you will be better able to provide them with an excellent service.

In order to maximize exposure for your websites and reap the most benefit from the traffic exchanges, you need to join a few programs and be able to surf more than one exchange at once.

My recommendation is to download a browser that will open in tabs. There are a few choices available but my favorite is a tabbed browser called AMBrowser. I prefer this browser mainly because of its efficiency in blocking the ever so annoying pop up in all its different manifestations.
What I do to make my surfing manageable is to group my exchanges in bunches of 4 or 5 and then assign days of the week to each group when I will do my surfing of these particular group of exchanges. Once on AMBrowser, which by the way, to the best of my knowledge and experience, will not put adware or spyware in your PC, look to the upper left hand side and click on “favorites.” You will see “add to favorites” on top. Click on that and a small window will open where you will be able to name your folders and save them. It is very simple and straight forward. Create a folder and call it “Monday surfing” or something like that. Assign 4 or 5 traffic exchanges to the folder and save. Repeat in that manner for as many days as you wish to surf. The whole idea is to break down your surfing so that the same is not this monumental, boring-as-hell task involving 20 traffic exchanges where you will have to spend 25 hours a day in front of your PC or laptop. I usually surf for about an hour or so from Mondays through Thursdays.
I begin by opening up AMBrowser, going to favorites, clicking on my day folder and opening all 5 links. The exchanges open up in tabs. I click on a tab, view the website until the counter runs out or until I’m satisfied that I have seen enough. I then go to the next tab and repeat the process for about an hour.
One little trick that will make the surfing experience easier is the following: Once you sign up with the traffic exchange, you will be assigned a link called the “startpage.” This is the page you will be surfing from and it is tagged with your user ID. You often get the link to this page on the confirmation email the exchange sends you when you first sign up. Anyway, sign on to your account, find your startpage link, click on it and save this to your favorites instead of the home page URL. By doing that, you will save yourself the trouble of having to log in to the traffic exchange the next time you are scheduled to surf as the browser will open up (in many cases) right on the surfing page and you will be able to pick up where you left off.
To conclude I will add that the best way to gain the most out of the traffic exchanges is to build (dare I say it?) a downline by advertising your assigned promotion link. Exchanges offer compensation several levels deep where you get a percentage of you referrals’ traffic. So if you recruit a whole bunch of people under you and they in turn recruit more people and so on, that can translate into thousands of free “hits” to your websites a day. There are many people out there who get fifty, sixty-thousand hits a day and more to their websites without them having to lift a finger anymore because they took the time and had the patience to build their downline. I hope to be one of those people within a few months.

In this second part of “How To Dig Google Adsense Gold” guide, we’ll discuss custom reports and how they can used to your advantage.

Custom reports for google adsense is a pretty common known feature but do we really know what it is? After all it gives you the opportunity to track everything from ad units to impressions and even data over time accumulated and right to your mailbox. Used wisely with google adsense custom reports can increase your cash by telling you exactly what is going on and when it’s going on. Not to mention eliminating the hustle of checking your google account in order to track your earnings let’s say per week.
Getting Started
Log into your google adsense account. And go to the “advanced reports” under the “reports” tab. There choose the settings you want your new report to be and press “Display Report”. There on the right middle side there should be a box and enter your new custom report name and press save. Now keep in mind that whatever settings you had on to show the report are the ones that it’s going to use. From there you can go to the “report manager” tab, under “reports” yet again, and there you can change the frequency say weekly, monthly whatever you feel like. Here also you can choose the email it shall be sent to, and the google adsense folks did us one even better you can choose which format the report will be in CVS or CVS-EXCEL. That’s it you are all done but what do you do with this new found knowledge? Well read on…
Let’s Play Diary Keeper
Custom reporting isn’t just a sport or just a way to get your weekly earnings it’s much better than that. I am going to show you a method I use to keep tract of things going on in my many all about google adsense campaigns. First create a folder on your computer. Name it “Google Adsense Log” or something close. Next inside the folder name a new folder with a weekly name say “Sept-14-to-21″ this way you know what time frame it is. Next go inside the folder and in there save a text file, but not just any normal text file I want you to put in all the details of your google adsense ad units. From color to placement everything covered in my channels article. Now that you know what time frame and what the ads you are you know everything about what you did with your google adsense units. Save that file to that corresponding folder. And at the end of the week save the CVS file you get to that folder. This way you not only have what you did but the fruits of your labor as well. You can use this for a month each time creating anew folder for a new week to see with things you tried worked best. Now this assumes you don’t change your google adsense ad units during the weeks, and just wait for a new week to try something new. At the end of the month you can decide which methods worked to bring you more revenue. This is just one of the many ways you can use google adsense custom reporting to your advantage.
Freeze!
Many of us have experienced events when our google adsense revenue either jumps up really high or goes to zip. We stand mouth wide wondering what we did wrong or right. Well with custom reporting you can see just that. If you use them right and keep up with teach week you can see exactly what you did or what one of your visitors did to bring about such a change.
Good Investments
Using google adsense custom reports will give you all the previously stated advantages but there is more. How many of you have thought about selling your websites? Say it’s getting to hard to keep up with, or you don’t have enough time anymore. Well think about your custom reports and being used as proof of the kind of google adsense earnings a potential client will. After all they stay in your google adsense account so you have proof that those really are the correct stats of your ad units. Adding just one more thing to entice your buyers.
Thank You