It is a very good thing to have internet directories. Why? Because, they are very different to Search Engines. How are they different? Search Engines use little programs called ?bots? that scour the entire internet for updates to millions of millions of web pages right across the world.
Therefore, if your web site is listed in a Search Engine and the ?bot? does not reach your web page or site then your web page or web site is not listed in the Search Engine directory.
Directories are either fully automated, semi automated or manually operated for the content found in them. So, if you can get your web site or web page listed in a directory then you get both bites of the cherry! How?
A directory with good page rank will draw traffic, hopefully finding the link to your site.
?Bots? will regularly crawl web sites or web pages with high page rank. Which means the ?bots? will see your link on a high page rank directory.
This is a much better idea than relying on Search Engines! So, what are the high page rank directories? There is a great deal of them. However, the web directory highlighted in this article is
http://www.baluchor.com/.
Baluchor Web Directory has a page rank 5 out of a possible 10. To have a web directory that has this level of page rank means it has a lot to offer. The ?bots? crawl the directory deeply and regularly. It has an ?easy on the eye? colour scheme and is very easy to navigate around the site. You can three options for link submission, Paid, Regular and Reciprocal. Why not submit your links today!
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SEO Tools have sprouted up from engineers, hackers, wanna-be SEO’s and legimate Search Engine Optimization companies. Many are free, and very good.
But, the fact is - you don’t have to be an engineer to run them. Our compiled list below is used daily by professionals and newer users alike.
Start putting these tools to use and see how they impact your own online business.
#1 - Ranking Analysis
This tool can unveil extremely valuable information on how you can break into the top 10 search engine positions. Check it out at this url
http://www.webuildpages.com/cool-seo-tool/
#2 - Sitemaps
xml-sitemaps.com, they have created a sitemap generator that enables you to create a xml sitemap for Google and a text-based sitemap for Yahoo. In addition, the generator can also create an optional HTML sitemap for human visitors. Go to
http://www.xml-sitemaps.com for step-by-step instructions on how to get started.
http://www.highwebsiterankings.com/site-map/ is an extension to the tool above.
We also like www.sitemapdoc.com - a little buggy though. Make sure to create an account in Google and Yahoo, and get the Sitemap into those administration control systems.
#3 - Keywords Analysis
For a keyword tool that has it all, go to
http://tools.seobook.com/general/keyword/
#4 - Keyword Rankings
This tool allows you to track numerous keyword rankings like # backlinks, #pagerank and #daily, weekly and monthly changes in your rankings. Take control of your search engine rankings at
http://www.digitalpoint.com/tools/keywords/
#5 - Link Harvesting
Link Harvester is open source, so web masters are free to share it and developers are free to improve upon it. Do your own link analysis at
http://www.linkhounds.com/link-harvester/
#6 - PPC, Reports, Link Partners & More
* perform keyword mining * use Web site analysis to improve your rankings
* create link popularity reports * quickly and easily find potential link partners
* use automated, semi automated, and guided submission to search engines and directories * manage your PPC campaigns * analyze your search engine rankings.
This is the grand-daddy of all tools: webceo.com. Free SEO Tool download, desktop edition.
#7 - Page Strength
Relative importance of pagestrength
http://www.seomoz.org/tools/page-strength.php
#8 - Link Popularity
We like www.urltrends.com for beginners.
#9 - Alexa Rank
http://www.seochat.com/seo-tools/alexa-rank-comparison/ and make sure you download the alexa toolbar.
#10 - Keywords Density Analysis
http://www.webconfs.com/keyword-density-checker.php
#11 (bonus) - SEO tool or not?
Not. But, it is very useful in determining the geographic location of an IP address using a bit of AJAX and Google Maps.
http://www.seomoz.org/ip2loc/ip2loc.php
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Let’s face it: There are googols of information about getting high ranking in Google. As a loyal student of Brad Callen’s, I believe he is one of the few who have a solid grasp on what works and what doesn’t in SEO and site ranking.
I’ll try to keep this short and sweet as I boil down the 10 vital steps to boost your SE ranking by hundreds, maybe even thousands of pages:
1. Your title should only be your main keyword. Not too long; the shorter the better, and easier for indexing.
2. The first copy on your page, or the header, should be in h1 header tags.
3. Add h1 header tags. This can be a sub heading for your webpage. You should place your 2nd most important keyword in the h2 header tag. The h2 tag should be placed somewhere in the top half of your webpage.
4. Bold, underline, or italicize some of the keywords one time each, maximum. Only 1 per keyword or it will hurt more than help. Not a crucial step, but creating a little "style" here and there will help.
5. Write your keywords to flow in a natural way throughout your copy, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.
6. Use <alt> tags for images. Something I never did, but will now! Again, be careful on how you name them as not to appear too spammy. Example: For the keyword garden, your first image could be garden image 1, and for your second image, use your next keyword: raised garden graphic 2…etc. - just a little different but keeping your main keywords.
7. Name your images after the main keywords: garden_image1.jpg, garden_image2.jpg, etc.
8. Strategically place your main keyword once at the very beginning, and once at the very end. At the bottom, it could appear like:
© 2005 copyright www.domain.com a site about gardening
9. Make sure Google reads your keywords first - Very important! Many, many people make this mistake: Putting their navigation links in the left hand column. Google indexes your page top left to right, which means the nav links will be indexed before your keywords! To get around this, here’s what you do: You can still create your nav links on the lefthand side, but - create a column JUST ABOVE the nav column, with your keyword(s). Google will read the top first, then that top left column with your keyword, then will move laterally to the right to read the main copy.
10. Do Offsite Marketing
What this means is:
Which websites link to you
The number of websites linking to you
The Google page rank of the website linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number and type of links linking to the website that’s linking to you.
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Whether or not the websites linking to you are deemed by Google as an authority website.
To learn more about offsite marketing, I recommend Brad Callen’s Article, How To Skyrocket Your Website To The Top Of Google With Properly Planned Offpage Optimization
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SEO has become the necessity of the online business. It is the best means of showing the availability of your website. SEO is the appropriate method of improving the visibility of a website in major search engines.
It gives you better chances of attracting various customers and increasing your online business. SEO methods should be carried out in an ethical way. There are many people adopt unethical means to register themselves on the top of search engine links. But they forget that working unethically will land them in trouble. Ethical SEO practices are the best way to create a position in the search engines.
Ethical SEO is the proper way to increase traffic to your website. Basically, ethical SEO is concerned with the SEO techniques in general. One should always be careful about the methods used in the SEO business; it is because practicing illegitimate means will lower your business. It is always mandatory that the ethical SEO firm should have valid reasons for their search engine strategies. Even the support data offered by them has to be appropriate.
The main aim of SEO business is to improve the links of an online business, on the search engines. Ethical SEO is concerned with designing the best strategies to attract various customers through search engine links. The main advantage of the ethical SEO practice is that, it can give an authoritative place to your website in the search engines. It is because the ethical practice will not include any illegal means of advertising the website. Moreover, it should be noted that ethics always pays good in the long run, while unethical means can sink your business.
One of the important parts of ethical SEO practice is the type of content present in your site. The content always decides the number and type of visitors that will gain access to your website. The content has to be highly informative and catchy so that the visitors are able to get the complete information about a product or service. One should always take extra care about the content as it should not look like a school essay. Mainly, the content helps to enhance the popularity of your website. Another thing to be noticed in the matter of content is that it should be saleable. Saleable means that it should give appropriate information about the products, so that the visitors can turn into purchasers.
Ethical SEO requires a lot of hard work and patience. It is not like an unethical practice that can make you available on the search engines within few minutes and reaping nothing for you. An ethical SEO practice will take some time to develop each and every possible strategy to get implemented in a permanent way. The implementation of ethical strategies will bring loads of visitors to your online business. Moreover, the ethical SEO practice will give you highly beneficial and reliable results.
One has to be extra cautious about the matching of titles and its content in the site. If the title on the home page is not matching the content in the article page, then you have a problem. This is a problem because the visitor will search for the detailed matter of the keyword. If the content does not match, the visitors will never return to your website. This will mean a loss to your online business. So, it is always better to practice ethical SEO methods.
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